The Betty Team

Rizal Hamdallah

Having spent his career in global marketing and business development with Fortune 500 Companies such as Unilever, Nestle, Abbott, SC Johnson and Tyson Foods, Rizal is a brand building expert passionate about innovation. Always curious and learning, Rizal holds a US Design Patent for Dispenser Design and Technology and founded the Seatbelt Society to be a digital home to the poignant and inspiring stories encountered via public transportation. With a Masters Degree in Product Development, Design and Management from Northwestern University, Rizal brings a keen eye for problem solving to GetBetty and believes that by making on-demand beauty truly convenient, customers will be able to focus on the many other priorities in their lives.



Nathan Paredes

Nathan is a sales advisor for Betty. He is spending most of his free time with his newly born twin babies or watching baseball game… Well experienced and passionate business development especially for automotive and technology company.

Equipped with almost a decade of management background in sales and business development at IND Distribution and SUZO HAPP. Nathan earned his finance degree from Roosevelt University.



Nicholas Paredes

Nicholas Paredes is no stranger to the world of app based services, having designed all of Walgreen’s Webby Award winning mobile apps and leading the mobile team at Grainger. He launched his first startup in 2008. Modoku helped companies introduce new media experiences for the iPhone. He also founded the design agency Simple Interfaces, which supported educational publishers like Scott Foresman. A graduate of Northwestern University with a Masters Degree in Product Design and Development Management, Nicholas is committed to creating environments where ideas and experiences flourish. He teaches at CEDIM in Mexico and recently became of Lecturer at the University of Chicago. GetBetty is Nicholas’ goal of disrupting an industry in need of convenient, app-based options.


Ketan Patel

Ketan is a technology advisor for Betty. A family guy, who believes that success comes from a well balanced life between work and family. Ketan is a well known talent in the industry for computer system engineering and technology product management with passion in bringing breakthrough innovation to the world.

He brings 15+ years of experience in developing technology based products ranging from CNH Industrial, Lucent Technologies, Tellabs, Novarra, Nokia, Microsoft and BMW North America.

Ketan was educated in Electrical and Electronics Engineering at the New Jersey Institute, and received his Master’s degree in Computer Science and an MBA from the Illinois Institute of Technology.


Maria Mowbray

Maria is Director of Community. In this capacity, Maria connects our partner stylists to our clients, keeping the Betty Community moving smoothly forward.

Maria brings to Betty years of successful senior level management experience in the areas of talent acquisition, sales, marketing, event production and leadership development. Her most recent posts include Executive Director for Rock for Kids and Chief Development Officer for both the Chicago Sinfonietta and Between Friends.

Maria studied English Literature at the University of Wisconsin-Madison and is an avid film buff, who enjoys football, volunteer work and theater.